Dream Holiday hotel creates 100% single-clubs
12:12:00
In his first season, Dream Holiday dedicating all summer holiday club in Greece to a clientele composed solely of single, with a specific program of activities and entertainment.
"We are not a dating club," said Olivier immediately Testard, CEO and founder of Dream Holiday. "Our concept is based on a thorough reflection on the market for 18 million singles in France and aspirations on vacation."
Former village chief and director of Club Med hotels clubs in New Frontiers, Olivier Testard, who created and matriculated Dream Holiday in 2013, knows the club product.
"No operator currently offers a real concept for singles, at most themed weeks," he says. "Hotels Adult Only cater also more couples. As for the few specialists TO singles stays, they just form groups which are then immersed in generalist clubs."A plan of flights and a dedicated hotel
Dream Holiday wishes to mark its difference and first position by taking cal. For its first summer season, the young TO supported "by private investors and two banks," and allot fully, from May to September, the 140 rooms of a hotel located in Longos in Greece on the northwest coast Peloponnese. The company operates a weekly flight through the chartering of aircraft 168 seats from Paris CDG every Friday from May 22
On site, the second highlight is the activities and entertainment program with weekly 10-12 various stakeholders that will introduce both theater yoga at the bollywood dancing, singing, cooking or zumba .
"The traditional club is content usually a speaker week and for a few weeks into the season," says Olivier Testard which also focuses on unifying events like "afternoon foam" or "after training camp."A single pricing
Pricing has obviously been studied, the "single" is the base price, except the double room, but with a reduction in the key when two friend (s) want to leave together and share accommodation.
Offered in all inclusive, weeks start at € 1,049 per person including tax, special flight from Paris included.
Marketing is currently only provided via the Dream Holiday site could however expand its distribution as the rise of its business.
After this initial break-in season during which Dream Holiday is about 3 000 customers, TO swarm account the concept in Croatia or Montenegro as of summer 2016. A third hotel club, which is open all year, is expected in the Dominican Republic from the winter season 2016-2017. Thailand is in sight for the 2017-2018 season.
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